The Bounce Rate Calculator computes the percentage of sessions where visitors view only one page before leaving, and benchmarks your rate by site type. A 90% bounce rate on a blog and on an e-commerce page have completely different implications — context determines whether yours signals a problem.
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Bounce rate is one of the most misinterpreted metrics in web analytics. A single-page session on a news article where the visitor read the whole piece and left satisfied is counted the same as a frustrated visitor who immediately hit the back button. The bounce rate calculator computes your rate, benchmarks it against industry averages, and gives you the context needed to interpret whether your number signals a problem.
Bounce Rate = (Single-page sessions ÷ Total sessions) × 100%
A "bounce" is a session in which the person leaves your site from the entrance page without browsing any other pages. Example: if 1,200 of your 2,500 monthly sessions are single-page sessions, your bounce rate = 1,200/2,500 × 100 = 48%.
In Google Analytics 4 (GA4), the metric has been replaced by Engagement Rate = (Engaged sessions ÷ Total sessions), where an "engaged session" lasts more than 10 seconds, has a conversion event, or has 2+ page views. GA4 Engagement Rate and the traditional bounce rate are approximately inverse. Use this online calculator for your site data. The click-through rate calculator covers other key digital marketing metrics.
The single most important context: is your site's goal completed on one page (blog, FAQ, tool) or does it require multiple pages (purchase, booking, form submission)?
Legitimate high bounce: informational content where the visitor got what they needed; the page matched search intent exactly. Problematic high bounce: page load speed above 3 seconds (Google data shows bounce rate doubles at 3s vs. 1s load time); content mismatch with ad or search intent (visitor expected something different); poor mobile experience; confusing navigation; irrelevant traffic from misaligned paid campaigns; technical errors (broken images, JavaScript errors). The SEO and digital marketing calculators provide the complete web analytics toolkit.
A bounce rate below 40% is generally excellent and indicates strong page engagement and effective internal linking. Rates between 40-55% are considered good for most website types. A bounce rate of 56-70% is average and suggests room for improvement through better content alignment or UX optimization. Rates above 70% warrant investigation, though they may be acceptable for single-purpose pages like blog posts or FAQ entries. If your bounce rate exceeds 90%, check for technical issues such as slow loading, broken elements, or misleading meta descriptions that create expectation mismatches.
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A 35% bounce rate for an e-commerce landing page is strong, indicating most visitors explore additional products or proceed to checkout.
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A 76% bounce rate is typical for blog content where readers consume the article and leave. Adding internal links and related posts can help reduce this.
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